Tag: marketing

The REAL Chocolate Wars

Book Review of "The Emperors of Chocolate: Inside the Secret World of Hershey and Mars" by Joël Glenn Brenner A friend gave me this book to read because she knows my deep devotion to chocolate. She was reading it for its marketing and business information. Well, anything about chocolate must be interesting, but business and … Continue reading The REAL Chocolate Wars →

Flavored for Deception

Book Review for "Sweetness #9: A Novel" by Stephen Eirik Clark David Leveraux's first job is to test the toxicity "The Nine" an artificial sweetener. When he discovers adverse reactions in monkeys and rats combined with the company's cover up, he loses his job and has a nervous breakdown. His recovery comes through another job … Continue reading Flavored for Deception →

Is Chick-Lit getting a Bum Rap?

First Impressions   Let's face it, the moment we hear the term chick-lit our minds immediately go directly to those cheap books our mothers (or at least my mother) used to buy from the supermarket. You know the ones; they have very distinctive covers. Mostly you'll see a man's bare, upper body, rippled with muscles, Continue reading Is Chick-Lit getting a Bum Rap? →

Who is the better writer – Robert Galbraith or J.K. Rowling?

Yes, I know full well that the novel "The Cuckoo's Calling" was published under Rowling's pseudonym Robert Galbraith. By all accounts, the novel was getting fairly good reviews before anyone knew the truth about the author. While it wasn't being considered for any best sellers lists, it was certainly not doing badly for a seemingly … Continue reading Who is the better writer – Robert Galbraith or J.K. Rowling? →