Category: business/marketing

Name, Rank and 8200

Book Review of "Spies, Inc.: Business Innovation from Israel's Masters of Espionage" by Stacy Perman. Whatever you may think about Israel, you have to admit that from its inception, the odds were against it. You also must give it credit for surviving while being outnumbered by over 100 to 1 from the onset. Under those … Continue reading Name, Rank and 8200 →

The REAL Chocolate Wars

Book Review of "The Emperors of Chocolate: Inside the Secret World of Hershey and Mars" by Joël Glenn Brenner A friend gave me this book to read because she knows my deep devotion to chocolate. She was reading it for its marketing and business information. Well, anything about chocolate must be interesting, but business and … Continue reading The REAL Chocolate Wars →